After 25 years of pushing the boundaries of innovation in fly fishing and adventure travel, Fishpond is set to embark on its most ambitious journey yet. Effective immediately, we will be closing operations at our Denver facility.
We’ve always trusted our gut. It’s what led us to create the gear we wanted but couldn’t find. Not because it was the obvious choice, but because it felt right. That instinct has guided every decision we’ve made since. It’s pushed us to innovate, to question convention, and to chart our own course rather than follow someone else’s. That’s always been the Fishpond way.
At its core, fly fishing is about exploring the unknown. It’s about connecting with what we cannot see, and even over the course of a lifetime, only begin to understand. So it should come as no surprise that a crew of lifelong anglers like us might find ourselves drawn to mystery and intrigue beyond the water’s edge.
For years, we’ve worked closely with photographer and outdoorsman Jeremy Clark, who spends part of each year directing air traffic between New Zealand and Antarctica. Thanks to our partnership with Jeremy, some of our gear has made its way to the ice—tested in one of the harshest environments on the planet.
Here at The Pond, we pride ourselves on building the most technical and durable adventure travel gear in the world. Over the years, we’ve been fortunate to support humanity’s most daring conservation and exploration efforts, from the jungles of Bolivia to the tundras of Western Alaska to the unforgiving climate of the South Pacific.
All of which is to say: it’s rare for something to land on our desks that truly leaves us surprised. We thought we’d seen it all. Then, Jeremy sent us the photos.
An Ice Wall? A Flat Earth? Fishpond Demands Answers.
Over the past several years, Jeremy has sent us incredible images from his time in New Zealand and Antarctica. But one particular set of photos stopped us in our tracks: a vast ice wall, stretching endlessly along the horizon. The more we studied these images, the more we began to wonder...
Could it be? Could this be a circular ice wall surrounding the flat plane we live on? Could everything we’ve been told about the shape of the Earth be a lie?
Over time, our conversations with Jeremy, and the images he’s sent back, started raising more questions than answers. We’re used to remote landscapes, harsh weather, and unexplained phenomena, but something about what we saw felt... different. So, we started digging. And before long, we found ourselves going down a rabbit hole we didn’t expect.
We started asking the questions no one else seemed willing to.
If the surface of the Earth is curved, why is a lake flat?
Why don’t commercial airlines fly over the South Pole?
Why are satellite images of Antarctica always strangely incomplete?
And why, after years of working with ice-bound explorers, has no one ever told us what’s beyond the wall?
At first, we were skeptical. But the more we thought about it, the more things didn’t add up.
The Fishpond Antarctica Initiative
Rather than sit idly by, we took matters into our own hands. The Fishpond Antarctica Initiative is officially underway, and our team is already deep into the frozen frontier, fully outfitted and prepared for whatever we may find.
Our mission? To push beyond the ice wall and uncover the truth.
Early conditions have been harsh but promising. With Jeremy guiding the way, we’ve established a mobile basecamp, cast a few flies into these polar waters, and begun mapping the terrain in search of answers.
Should our suspicions prove correct, the implications could be far-reaching. As a company rooted in exploration and discovery, we’re prepared to adapt, whether that means rethinking how we navigate the planet, or how we design gear for the landscapes that lie beyond what we thought we knew.
If you’d like to support the mission, we’re accepting donations to help fund the expedition. Your contribution will go directly toward exploration, discovery, and our efforts to equip those who push the boundaries of exploration and science.
Donate to the Expedition
Stay Tuned for Updates
We’ll continue documenting our findings from the field in the coming weeks. Updates may be sporadic, but we’ll share what we can.
If we succeed, you’ll be the first to know. And if we don’t return… well, let’s just say we went as far as anyone ever has.
Until then, thanks for believing in what we do. We’ll see you on the edge.
